3 Ways to keep relevant as marketer in 2018




There are three biggest challenges organizations will face this year. Read on to learn more about those and what you can do to address them.


1. Finding sustainable solutions to declining organic reach


Brands must accept that organic reach is steadily declining and stop relying on short-term tactics that used to work.

Instead, businesses need to start building sustainable strategies. This means being more selective when it comes to the networks you post content on, and investing more in social ads as well as an influencer and/or advocacy strategies.

2. Social video surges ahead -but we're approaching saturation


Spending on social video advertising grew 130 percent last year with no sign of stopping.

While the social video is effective, businesses need to make sure they're creating content that actually reflects their business objectives. If the social video your organization produces can't be tied to any real metric or measurable business value, it's time to rethink your strategy.

3. Brands fatigue from new tools and tactics


In this year 2018, implementation and effective measurement of existing strategies will be more important than the introduction of new tactics.

While social networks continue to innovate and build new ways to reach audiences, marketers are under pressure to prove that their existing social strategies merit continued investment. Future investments need to have a demonstrable business impact beyond classic vanity metrics.


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