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Facebook Launched Its Dating Service in Colombia





Friday, Facebook unveils its much talked about dating service announced at its developer conference F8 earlier this year.

The social media giant chose the Latin American country as its test lab because Colombians are particularly avid fans of using social networks and websites to find partners.

The new feature, rolled out in Colombia this week, allows users to create a separate "dating" profile not visible to their network of friends, with potential matches recommended based on preferences and common interests.

The social network doesn't want to compete with Tinder but instead will take on other major players such as OkCupid and Hinge by adopting a similar approach to matchmaking.

An adult user in Colombia will see a notice at the top of the news feed to opt into the dating service. Facebook will ask you to verify your location using your device and add details such as a free-form bio, occupation, education, religion, and height. Thankfully, it lets you choose non-binary genders and sexual orientations.

Facebook said at the moment the service will be only available in its mobile apps and the messages will live in a separate dating inbox. It added that there currently aren't any plans to build a standalone app for this service or to integrate it into Messenger.

The unique thing about Facebook dating is the ability to match with people who are attending the same event, or are part of the same group as you - although you do have to 'Unlock each to see if someone is attending it.


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