WhatsApp Launch App for Small Businesses




Only available in Indonesia, Italy, Mexico, U.K. and U.S. for Now.

Whatsapp business app
WhatsApp Business


  1. The facebook-owned messaging app announced the launch of  Whatsapp Business, a free Android application for small business owners on the platform, which was discussed in September 2017.

  2. Whatsapp Business is available via Google Play Store in Indonesia, Italy, Mexico, U.K. and U.S, and it's going to be a global roll-out schedule for the coming weeks, and the app's features include:

  • Business profiles, which provide information including descriptions, email addresses, store addresses, and websites.


  • Smart messaging tools including quick replies to frequently asked questions, greeting messages to introduce businesses and away messages when no one is available to respond.


  • Simple metrics such as the number of messages read to give businesses an idea of what is and isn't working.


  • The ability to send and receive messages Via desktop.


  • Listings as business accounts, which will let people know they are conversing with businesses. Whatsapp added, "Over time, some businesses will have confirmed accounts once it's been confirmed that the account phone number matches the business phone number."


WhatsApp said the launch of the WhatsApp Business app will have no effect on the user experience, and people will still have full control and the ability to block any number on the messing app, including those of businesses, and to report spam.


WhatsApp revealed in early September 2017 that it was building and testing tools for businesses via both a free WhatsApp Business app for small and midsize businesses and an enterprise solution for larger companies, such as airlines, e-commerce sites and banks.


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