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Samsung enters metaverse world through collaboration with Ethereum-based platform Decentraland ($MANA)

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Samsung's 837X Virtual Store As It Will Appear In Decentraland. Image Source: Samsung

 The Electronics giant, Samsung has entered the metaverse world through a new collaboration with Ethereum-based platform Decentraland ($MANA). Opening its virtual version store named after Samsung's flagship 837 store in New York. 

The Samsung 837X virtual store will open for business on the Decentraland metaverse for a limited time from January 9, 2022, according to a press release from the company.

Quoting the Samsung spokesperson, saying this is "one of the largest brand land takeovers in the history of Decentraland," and added the virtual store will offer digital adventures through a "connectivity theatre and sustainable forest" as well as a musical celebration.

Decentraland users will be invited to explore an "experiential playground" and earn NFT (Non-fungible token) rewards by completing quests.

Samsung 837X is now in the Metaverse at #CES2022

Join us and experience the world of Samsung like never before. Explore fun quests for a chance to win exclusive NFTs (terms apply)

Check back tomorrow for more pic.twitter.com/tiqJUPKfj6

- Samsung US Newsroom (@SamsungNewsUS) January 5, 2022

 The metaverse experience will consist of three areas, the Connectivity Theater (which showcases news from Samsung's stage at CES 2022), the Sustainability Forest, which comprises a "journey through millions of trees" to mark the company's sustainability initiatives, and the Customization Stage. 

Samsung is set to work with on-the-ground experts from Eden Reforestation Projects and community members to plant the trees, which are expected to restore "roughly 200 hectares of land and sequester roughly one billion pounds of CO2 over a 25years period.

The latter will showcase life in a metaverse dance party hosted by DJ Gamma Vibes from the physical 837X store, with NFT badge holders entered into a raffle to win Samsung branded swag for their Decentraland avatars.



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